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MCIT Organizes Qodwa.Tech Training Program to Train Female Entrepreneurs on Digital Marketing

Egypt Information and Communications Technology Trust Fund (ICT-TF), affiliated to the Ministry of Communications and Information Technology (MCIT), is organizing a program to train female entrepreneurs on social media marketing skills, on October 12-16, in Aswan.

The training is in line with the action plan of the Memorandum of Understanding (MoU) signed between MCIT and the General Bureau of Aswan Governorate, and the activities of Qodwa.Tech Initiative. It targets Egyptian female entrepreneurs who make handicrafts, with higher or upper intermediate education, and have basic knowledge of English and computer skills.

It is the second specialized training program to be implemented as part of the ongoing activities of Qodwa.Tech initiative launched by MCIT to empower women economically and socially, and enhance their digital inclusion. It is implemented within the framework of Egypt's 2030 Sustainable Development Goals (SDGs) that targets developing human calibers, especially women.

MCIT, Aswan governorate, the Micro, Small and Medium-Sized Enterprises (MSME) Development Agency, Egypt Post, and the National Council for Women are collaborating to attain inclusive sustainable development in Aswan using ICTs, particularly in capacity building and qualifying women through training programs that meet their economic and social needs.

The program enshrines a number of topics through which women can learn to develop a marketing strategy. This includes digital marketing strategies, branding guidelines, advertising management, setting marketing goals and how to turn them into advertising material on social media.

This is in addition to developing advertising content plans, effective marketing through sponsored ads, and raising awareness of the importance of financial inclusion and how it can drive economic growth.